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Ferrari has been named the most powerful brand in the world.
The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.
According to news.com.au, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.
The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.
But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.
Instead, tech companies dominate the top 10, along with consumer goods and food products.
