 "Broadcasters")
Three leading Indian broadcasters — Walt Disney-run Star TV channels, Zee Entertainment Enterprises, and Viacom 18-run Colors — have slashed prices for popular à la carte channels by 37 per cent to up to 90 per cent for a limited period in the ongoing festive season. They reduced the monthly charges, even as most of them agreed that the decision will likely lead to a loss in subscription revenues.
The move by these broadcasters came close on the heels of the Telecom Regulatory Authority of India (Trai) announcing a review of its earlier tariff order, announced six months ago, which
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