Festive sales below expectation, grew by six per cent: Maruti Suzuki

Maruti Suzuki does better in rural market due to three good consecutive monsoons and the government increasing support prices for crops.

Maruti Suzuki saw an increase of six per cent in sales during the festive season this year against an anticipated double digit growth, said India’s largest car maker on Wednesday. 

“The festive season was below expectations. The sentiments were dampened when season started with Onam in Kerala due to floods. We were expecting that sentiment to revive by Diwali but factors like interest rates, firm fuel prices and additional cost of Rs 9,000 on insurance premium were a drag. The stock market is not doing that well,” said R S Kalsi, senior executive director (marketing and sales) at Maruti Suzuki, which