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Automotive group Fiat Chrysler is looking to enhance its market share in India on the back of launches of nine models and expansion of sales and service network in the next three years.
"As part of the expansion plan, we plan to launch nine models, a combination of refreshed and new models, in the next three years," Fiat Chrysler India Operations President and Managing Director Nagesh Basavanhalli told reporters here.
The company would start launching the new products from this year and will go on for the next three years, he said without divulging details.
Besides Fiat, models from other brands like Chrysler and Abarth would be launched, Basavanhalli said.
The company has already announced that the iconic Jeep model from Chrysler stable will be launched in India in the last quarter of this calendar year.
Commenting on increasing market share, he said, "We have less than one per cent currently (in India), which we plan to double each year for the next three years."
The Indian passenger vehicles market, including cars, stood at 26.86 lakh units in 2012-13, according to SIAM data.
The company plans to launch four models from Fiat, four from Chrysler brand and one model from Abarth marquee in the next three years, Basavanhalli said.
He added that the company would like to tap growth in SUV segment, apart from premium hatchback and mid sized sedans segment.
As parts of expansion, Fiat India is also looking to widen its dealership network in the country.
"Currently, we have 70 exclusive dealers across India. This number will go up to 100 by the end of this year," Basavanahalli said.
The company today opened its seventh exclusive outlet here.
"Fiat India views Delhi as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential," Basavanhalli said.
Last year, Fiat and Tata Motors had decided to end their partnership in distribution and went separate ways. Since then Fiat has gone on to set up its own showrooms and stopped completely selling its cars from the Tata-Fiat joint branded showrooms from early this year.
