Business Standard

Fiat drives itself to the finish line as new emission norms kick in

Long after the iconic Italian auto brand went off the road in India, it is all set to become history

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Shally Seth Mohile Mumbai
There aren’t too many brands in India’s 56-year-old motoring history that have had their epitaph written as many times as the iconic Fiat. Thanks to its chequered past, the local arm of the Italian carmaker has found itself in the dumpyard many times over—but now come 2020, as the new emission norms kick in, it is time for the last sign off. 

Even this time around, if company insiders are to be believed, “it’s only a pause,” and not an exit from India. A temporary lull before Fiat firms up a plan to bring out the next generation models that can

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