The quality forum of the Federation of Indian Chambers of Commerce & Industry (Ficci) has developed a CD-Rom on the concept and implementation methodology of CRM (Customer Relationship Management).
This will make CEOs and senior executives of the Indian companies aware of the tremendous potential of CRM to meet the challenges, being faced by the industry today.
The CD-Rom priced at Rs 9,500 is based on research carried out by H. Lal, an internationally recognised quality expert, with assistance of the experts from the US industry.
The CD-Rom covers the concept of CRM, market needs, technology and implementation methodology. Ficci hopes that its existing customers of its corporate training resources will also use the CD-Rom to impart training to their employees.
