Fifty per cent of a BMW car's price is taxes, says Vikram Parwah

Power to lead will be the strategy for next 10 years for BMW India, according to its president

Vikram Pawah took charge as president of BMW Group India in March after spending close to two years at Harley-Davidson India as managing director. In an interaction with Ajay Modi, he talks about the need to expand the small premium car market. Excerpts: 
 
From Harley to BMW and bikes to luxury cars, how do you see the transition?
 
Excitement is the word that comes to my mind. BMW Group has BMW, Mini and Motorrad (leisure motorcycle) brands here. India is a rapidly growing market and still at a nascent stage when you look at the premium car market.