Filling Big Tech shoes: Game begins for India's tryst with mass app economy

Domestic alternatives for mass consumption apps by Google, Meta or Twitter are still few and far between

For Google Inc, which dominates, along with its rival Meta, India’s mass consumption app economy — from search, social media and messaging to video — the move to unbundle nine popular apps from Play Store was the first step towards reworking its business model in the country.

This move follows its failure to obtain a stay from the Supreme Court against a Competition Commission of India (CCI) order. Last year, the competition body had ruled that Google was indulging in anti-competitive practices and ordered it to unbundle its apps from mobile devices. Complaints have been made to the CCI against