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Finland start-up targets to remove car addiction, cut carbon emissions

MaaS Global says its app can fix urban congestion and reduce pollution.

In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.
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In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.

Kati Pohjanpalo | Bloomberg
The idea is simple: a transport service that’s so good, you’ll never need a car again.

It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.

MaaS Global, whose investors include BP Plc, Mitsubishi Corp. and Toyota Financial Services, says its app can fix urban congestion and reduce

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