BharatX, a FinTech startup that enables Consumer facing platforms to offer Credit-as-a-Feature, has raised $ 250,000 (Rs 1.81 crore) in a Pre-Seed round from marquee angel investors and other industry veterans to boost Embedded Credit in the Indian market led by Java Capital.
The round saw participation from Angels and industry veterans including Anupam Mittal, Founder Shaadi.com/People Group, Ritesh Jain, Ex Chief Operating Officer of HSBC, Faiz Mayalakkara, Director of Investments at UAE’s Sovereign Wealth fund, Amit Kumar Singh, ex-CBO, Indialends.com and LetsVenture AIF.
The funding will help drive BharatX’s strategy to deliver seamless Embedded Credit experiences on many consumer facing platforms