Fintech start-ups, traditional players join hands to target millennials

Start-ups are more interested in supplementing the offerings of existing institutions

The digital drive in the country coupled with increasing smartphone penetration and data usage has created a huge market for fintech start-ups which are targeting young salaried professionals. 

The traditional financial services providers are partnering with these start-ups to jointly address business opportunities. These partnerships are being expedited as there is a feeling among the majority of incumbent players of being left behind by technologically savvy start-ups.

"Fintech is going to get much bigger than what it is with UPI, demonetisation and smartphone usage driving digital money adoption. Payment and lending space will see lot of action due to a