Firms are looking to re-engage buyers on apps: Criteo's Siddharth Dabhade

A brand today would like to capture audiences more at the last stage of the purchase funnel, Siddharth Dabhade tells Ritwik Sharma

What is the major retail trend that can help an internet advertising company like Criteo?

The retail journey is complex. Instead of spending time on media like TV, a lot of brands are seeing the value of capturing audiences when they are lower down the funnel and at the buying stage in a store or website. This trend is on the rise and Criteo has come up with a solution that will enable retailers and marketplaces to monetise their shopper audiences who are in the last stage of buying on their websites or apps. For a brand it also makes a