With the slowdown over, companies are again gung-ho about the festival period. Most of the consumer-durable firms have charted up sales figures for this festival season.
Freebies, discounts, attractive offers and new launches are aplenty, as firms tend to outplay each other for grabbing higher market share.
Korean company Samsung is eyeing 40 per cent growth this year during the festival season. Samsung is also extending attractive zero per cent finance offers on all its products during the festival period.
Another Korean conglomerate, LG is eyeing 45 per cent growth this festive season and has announced freebies to woo consumers.
LG (India) National Sales Head Amitabh Tiwari said that 3 years after LG decided to do away with freebies, the company is again offering free gifts this festive season.
Home appliance manufacturer, INALSA (a subsidiary of Spain based Taurus group) is eyeing 25-28 per cent growth in sales this year.
INALSA COO Sunil Kumar said positive sentiment among buyers coupled with new launches and aggressive purchase by institutional investors would help the company chart better growth.
Sony (India) is also betting big this festive season. The company is eyeing a growth target of 50 per cent vis-à-vis Diwali last year.
