Firms face pressure to offer deep discounts if they sell online: CCI study

In the hotels sector, smaller players use online sites to sell out most of their inventory while bigger brands use their own websites

The Competition Commission of India (CCI), the anti-trust watchdog, has said in a study that firms that use online platforms to sell their services or products have to face pricing pressure from the marketplace provider. 

The CCI did a study on e-commerce platforms in India in various sectors to understand how anti-competitive activity worked in the new economy space. It studied food delivery, hotels, and goods like mobiles sold online. These findings of this study were released at a workshop on e-commerce it organised. The study marked that 28 per cent of the revenue of food platforms were online and with