Fitbit to double retail outlets by year end

New expansion to increase its offline business by 20%

Fitbit India Private Limited is planning to expand its offline business network and will increase retail outlets from current 500 to 1,000 retail stores across India by end of 2016. The company is expecting that new expansion will increase their offline business by 20%.

"India is amongst top five markets globally for the company and the way wearable device market is growing in the country, we will double our retail outlets from 500 to 1,000 by end of this year," said Manisha Sood, country general manager of Fitbit India.

While most tech products focus on the online route to reach the audience in India, Fitbit is giving a lot of importance to offline stores. Fitbit is selling its products online and offline. Currently, the share of online and offline in overall sales is equally divided.

 

With the retail outlet expansion, company's offline business likely to increase to 70% from a current 50%.

Sood said, "Currently, offline and online both have equal share in company's business but after doubling the retail outlets in India, we are expecting 70% offline share in our overall business in the country.

According to Sood, the corporates in India also now buying Fitbit devices for their employees and the company is in talks with large and medium companies to sell their products.