 "Abhishek Ganguly")
Sales of Puma India, India’s largest sports brand, crossed Rs 2,000 crore and grew 68 per cent over 2020 despite the pandemic. In an interview with Sharleen D’Souza, Managing Director (India and Southeast Asia) Abhishek Ganguly talks about what made the company grow in 2021 despite the pandemic. Edited excerpts:
How did Puma India manage strong top line growth in 2021 despite it being a challenging year?
Indians are becoming conscious about health and fitness. People are taking part in more sports and consuming sports-performance products. Another contributing factor is strong consumer demand for sports-inspired clothing, called athleisure. It has
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