 "Grocery")
Fitness and health start-up Cure.Fit has launched grocery delivery services in four cities - Bangalore, the National Capital Regions (NCR), Hyderabad and Chennai - becoming the latest large start-up to enter the category. The service is branded Whole.Fit.
Earlier, Zomato, Meesho, Paytm and NoBrokers had launched groceries on their platforms, in a bid to cash in on the demand as more people move online to shop for essential items.
Since March 24, when India went under lockdown to contain the spread of the coronavirus, online orders for groceries have boomed.
Top players like Big Basket and Grofers, which rebooted operations
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