Flipkart aims to penetrate tier 2 cities; to focus more on value than speed

E-commerce platform Flipkart has decided to focus on tier-2 cities of India and resort to value play instead of delivery speed, taking a long-term view of its business strategy in the country .

Flipkart is of the view that this differentiator will work in its favour to grow its business further.

“From being a start-up unicorn, we have emerged as a sizeable company and there is a need to take a long-term view to grow the business for the future. We have been focussing on tier 2 business but it has become more intense now. We want to be a