Flipkart, Amazon to team up against govt's 'populist' e-commerce policy

Industry experts believe e-commerce firms, especially Amazon India and Flipkart, are being unnecessarily targeted as offline retailers have for long owned private labels

Fearing a populist and tilted e-commerce policy, online marketplace giants Flipkart and Amazon are planning to form a united front. Taking the help of industry bodies Confederation of Indian Industry (CII) and Federation of Indian Chambers of Commerce & Industry (Ficci), e-commerce firms, along with investment giants such as SoftBank, Tiger Global, Sequoia, and Naspers, are planning to have a dialogue with the government soon, it is learnt.

According to sources, the additional guidelines – which put a stop to flash sales and bar online marketplaces to sell via vendor firms they have stake in – have caught the players