Flipkart bets big on social commerce, a $70 bn market by 2030

Today 70% of Flipkart's customers come from tier-2 and tier 3 cities and with Shopsy, Flipkart aims to scale this to 90%

Flipkart is betting big on social commerce, which is the use of social network communities to drive e-commerce sales. Social commerce is expected to be about a $70 billion market opportunity in the next few years.

The Walmart-owned e-commerce giant recently launched Shopsy, an app that enables Indians to start their online businesses without any investment. With the ability to influence their local network and fulfill their aspirations, users of Shopsy are able to share catalogues of a wide selection of 15 crore products offered by Flipkart sellers. These range across fashion, beauty, mobiles, electronics, and home, with potential customers