Flipkart bets on MarQ to push large appliances this festival season

Firm expects the sale, first after Walmart bought 77% stake, to be its largest ever

Ahead of Flipkart’s flagship BigBillionDays sales, customers could start seeing advertisements of a new consumer durable brand in India. MarQ, Flipkart’s private label for large appliances, aspires to become India’s youngest consumer durables brand.

Launched ahead of last year’s Diwali festive sales, MarQ has grown to become one of the best performers in the large appliances categories on Flipkart’s platform. The company claims it is on target to grow sales through the label by over 100 per cent during this BigBillionDays, compared to the last.

While the private label was initially rolled out in a few categories such as refrigerators and televisions,