 "The logo of India's largest online marketplace Flipkart is seen on a building in Bengaluru. (Photo: Reuters)")
Flipkart is planning to shift its business strategy from running an e-commerce portal to creating an ecosystem of services.
Sources said investor Softbank wanted Flipkart to increase its customer base to take on the 7 million members of Amazon Prime. They added Softbank wanted the online marketplace to create an app ecosystem that would have millions of active subscribers.
“Other than providing Flipkart with additional revenue, it will increase the use of the Flipkart app. A team is involved in building this app and it is taking help from new investor Tencent,” a source said.
Amazon’s Prime membership programme and
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