Flipkart builds Snap's Camera Kit into its app to offer users AR experience

Snap's AR technology coupled with Flipkart's understanding of its 350 million customer base will help build an immersive e-commerce experience for Indian users

E-commerce giant Flipkart has formed a partnership with US-based camera and social media company Snap Inc to expand its augmented reality (AR)-led e-commerce experience for millions of its customers across the country. Announced on the sidelines of ‘Snap in India’, this is Snap’s first collaboration with an e-commerce platform in India which will play a pivotal role in enhancing the journey of millions of existing and new-to-e-commerce customers.

Under this partnership, Flipkart will integrate Snap’s Camera Kit to its app, enabling customers to virtually try on products or view them in their physical world to make an informed purchase.