Flipkart enters large appliance market with 'MarQ'

Flipkart says large appliances sold under its brand name MarQ will cost between 10 and 20% less than products with similar specifications on its platform

India's largest e-commerce marketplace, Flipkart, has launched its first private label brand for large appliances, MarQ, as it looks to boost sales in the high sticker price category that it says is among the fastest-growing on its platform.
 
The first products to be launched under the MarQ brand will be microwave ovens, followed by televisions before Diwali, and washing machines and air conditioners before summer next year. The three microwave ovens that have been launched will fit in with the bulk of the demand Flipkart sees on its platform.
 
Flipkart says large appliances sold under its brand name