 "Wine, Alcohol, Liquor")
Walmart's e-commerce platform Flipkart has partnered with a startup backed by spirits giant Diageo to deliver alcohol in two Indian cities, according to government letters seen by Reuters, months after Amazon planned a similar foray.
Flipkart and Amazon's interest in delivering alcohol in India marks a bold move to make inroads into an alcohol market that is worth $27.2 billion, according to estimates by IWSR Drinks Market Analysis.
The local governments of eastern West Bengal and Odisha states have said that Flipkart can be associated as a technology service provider of Diageo-backed HipBar, an Indian alcohol home delivery mobile application.
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