Flipkart eyes doubling revenue from exclusive brands during BBD sale

The firm expects the festive season over the next two months to drive the share to 50%

As it gears up for the Big Billion Days (BBD) sale next month ahead of the festive season, Flipkart Fashion, the fashion arm of homegrown e-commerce major Flipkart, is lining up over 25 exclusive brands and collections on the platform.

With this, the company expects the exclusive brands to account for around 20 per cent of its total fashion sales during the BBD as compared to around 11 per cent now, said Rishi Vasudev, head of Flipkart Fashion. 

Flipkart Fashion currently holds around 35 per cent of the total online fashion market in India, and is growing at 60 per cent month