Flipkart Fashion eyes half of online market pie

The parent company says it controls 75 per cent of the online fashion market if its subsidiaries Myntra and Jabong are accounted for

As fashion continues to lead the growth of e-commerce globally, home-grown giant Flipkart says it is targeting around half the online fashion market with its unit Flipkart Fashion. 

The online fashion market in India, which currently stands at around $4 billion (Rs 260 billion), is estimated to touch $15 billion (Rs 975 billion) in five years.

Flipkart Fashion, which claims to be the leader in the online fashion category with a market share of 35 per cent, says it wants to extend its lead and control 50 per cent of the pie by 2023. 

The parent company says it controls 75 per cent