Flipkart invests Rs 260 cr in Arvind Youth Brands; to target small towns

The Flipkart Group has invested Rs 260 crore for a significant minority stake in retailer Arvind Fashions’ (AFL) recently formed subsidiary Arvind Youth Brands, which owns the Flying Machine brand. The companies said this investment builds on the long-standing engagement between the two organisations that have been working together for several years to address the demands and needs of the fashion-conscious youth in India.

An Indian brand with a 40-year legacy, Flying Machine has been retailing on the Flipkart Group platforms of Flipkart and Myntra for more than 6 years. With its brand legacy, design sensibilities and youth appeal, Flipkart said