Flipkart invests Rs 30 crore in customer engagement firm EasyRewardz

Easyrewardz said the investment will help it drive new product development and accelerate global expansion

Flipkart has invested in customer engagement and rewards platform EasyRewardz in a deal that will see two firms offer customer engagement solutions to sellers on the Flipkart platform.

While the two companies declined to disclose the specifics of the transaction, sources said the Flipkart's investment is around Rs 30 crore. 

“Flipkart continues to make investments in the Indian ecosystem in order to deliver value to our customers. Our investment in EasyRewardz is part of our ongoing initiatives to give superior customer experience,” a Flipkart spokesperson said in an emailed response to a Business Standard query.

In a statement, Easyrewardz said