Flipkart launches programme to find D2C brands and enable funding for them

The D2C (direct to consumer) sector in India is currently worth $44.6 billion (end of FY 2021) and is expected to be worth $100 billion by 2025.

Walmart-owned e-commerce firm Flipkart has launched ‘‘Flipkart Boost’, an integrated programme for new age digital-first consumer brands to move into the next phase of growth. Through a service fee model, Flipkart Boost will provide emerging Made in India brands end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring.

The Flipkart Boost program will shortlist brands based on a clear set of pre-decided objective criteria. This covers their growth potential, sustainable revenue run rate, focus on quality, commitment to building a long-lasting brand, strong product mix and customer orientation. Through a ‘pitch day’ facilitated by Flipkart, the selected brands