Flipkart launches rural area- and women-focused Flipkart Foundation

Aims to positively impact 20 million lives directly and indirectly over the next decade

Walmart-backed homegrown e-commerce giant, The Flipkart Group, announced that it has constituted and has launched the Flipkart Foundation with focus on rural areas and providing equitable access to growth opportunities for women and other disadvantaged communities, the Flipkart Foundation aims to positively impact 20 million lives directly and indirectly in the next decade.

Flipkart Foundation’s operations are grant-based, with contributions from the Flipkart Group and through the ‘Charity Checkout’ feature available on Flipkart platforms, which provides an easy and seamless way for philanthropic giving.

The Foundation was formally launched in New Delhi by the Union Minister for Social Justice and