Flipkart offers personalised experience for festive sale

Flipkart has also tested with providing customers various options to pay for goods

Flipkart has said it would start offering personalisation to its customers, targeting them with specific products and solutions, as it looks to treble sales. The country’s largest e-commerce marketplace will deploy the new measures to improve shopping on its website and mobile app during its five-day ‘BigBillionDays’ sale, which will begin Wednesday.

Flipkart has already tried some of the measures — audience targeting, offers such as ‘buy now and pay later’ for loyal customers and offering instalments for purchases on debit cards — over the past few months, including during its ‘Big10’ sale in May. It has contracted with four top