Business Standard

Flipkart on the cusp of a big churn

The entry of Amazon pushed Flipkart into a corner but Flipkart is getting its act together

The journey so far
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The journey so far

Karan Choudhury New Delhi
Masayoshi Son, the 60-year-old founder and managing director of SoftBank, is patient enough to wait for decades to see returns on investments made in start-ups. He is also quick to exit the ones that do not show promise.

In India, he bet on Snapdeal, the Gurugram-based digital marketplace he identified in 2014 to take on rival Flipkart in the country’s booming e-commerce space. He invested $900 million in the company over two years.

Early this year, he decided his focus was misdirected. SoftBank has written off the investments in Snapdeal, and is now in talks to invest $1

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