Flipkart partners with over 50,000 kiranas ahead of Big Billion Day sales

E-commerce giant Flipkart has significantly expanded its kirana onboarding programme to make deliveries to customers in more than 850 cities. It has done this in preparation for the festive season and its flagship sale event Big Billion Days.

With more than 50,000 kiranas onboarded, the Walmart-owned firm aims to provide a fast and personalised e-commerce experience to millions of consumers, while creating opportunities for digital upskilling as well as additional income for kiranas.

The kirana programme has been further expanded to remote and faraway cities across the country, including places like Tinsukia (Assam), Agartala (Tripura), and Kannur (Kerala), making e-commerce