Flipkart Pay Later doubles its user base to over 6 mn in just 7 months

Flipkart Pay Later now provides customers credit up to Rs 1 lakh, depending on the customer's credit profile

E-commerce firm Flipkart has witnessed a strong adoption of the 'Flipkart Pay Later' credit facility, which has doubled its user base to over 6 million in just seven months. 'Flipkart Pay Later' offers an affordability shopping experience to customers and is witnessing an upward trend in monthly sign-ups.

"According to research, the Buy Now Pay Later (BNPL) market will grow 10x over the next five years, surpassing  $40 billion by 2026. Interestingly, 45 per cent of customers prefer to make purchases with BNPL options even if they have a credit card owing to the convenience that BNPL provides,” said Dheeraj Aneja,