Flipkart, a home-grown e-commerce platform, is gearing up to launch on August 15 a loyalty programme that will be called the Flipkart Plus to take on its arch rival Amazon’s Prime subscription service. However, before the final rollout, the company has enabled the feature on its app for some users to beta test the service. The Flipkart Plus is currently available as a part of new app update, however, only for limited users.
As reported earlier, the Flipkart Plus is a no-cost membership model in which the e-commerce portal would offer several exclusive benefits to users such as