Flipkart announces annual 'Big Billion Days' sale on Sept 20-24

Company expects up to a three-fold jump in sales compared to last year

Country's largest e-commerce marketplace Flipkart will host its fourth annual flagship BigBillionDays sale starting on September 20 and is expecting sales during the five-day period, until September 24, to grow between three-fold compared to last year.

It was Flipkart’s tremendous sales performance during the festive season last year that revived the company and helped it stay ahead of global rival Amazon. This time around, with a $4 billion war chest, the e-commerce major is looking at deepening its play in the country’s hinterland.

“We’ve always said that BBD is an event for India. The way we’ve seen customers from tier