Flipkart is reaching out to customers from smaller towns to help figure how to grow its business beyond the large metros. The country’s largest e-commerce marketplace has kicked off a month-long programme in which top executives will meet customers to collect feedback on ideas to help drive the “next phase of growth”.
Claiming to have crossed the 100-million-customer mark last year, Flipkart believes that its next 100 million customers will come from smaller towns. As part of its 10th anniversary, Flipkart employees, including Chief Executive Officer Kalyan Krishnamurthy, will visit customer’s homes across India, especially those from tier II, III and