Flipkart sets sight on matching Black Friday, Singles Day sale records

The Indian e-commerce firm says its BigBillionDays is approaching the scale of Amazon and Alibaba's global sale events

It’s just the first BigBillionDays (BBD) sale after US retail giant Walmart acquired majority stake in Flipkart this May, but the Indian e-commerce giant is already looking at smashing some international sales records set by global rivals Amazon and Alibaba.

In less than 24 hours, Flipkart claims to have sold 3 million smartphones, which is more than any other retailer in India in a single day. The company also said it sold one in four televisions globally in just the first 36 hours of its mega sale event.

“For the first time, we can say we are matching the global