Flipkart, Snapdeal leverage technology to reach red, orange, green zones

At the e-commerce giant Flipkart, the teams first prioritised the areas and regions as per essential delivery guidelines by the government and then scaled it across cities

E-commerce companies such as Flipkart, Paytm and Snapdeal are betting big on technology to deliver essential and non-essential products to customers in green and orange zones that have almost controlled the coronavirus outbreak. They are tweaking their technology platforms to address such a challenge and adapt to the changing conditions. The firms are witnessing a surge in demand after the home ministry last week extended a national lockdown but allowed the online sales of essential and non-essential products in green and orange zones and only essentials in red zones.

At the e-commerce giant Flipkart, the teams first prioritised the areas and