Flipkart starts voice assist in multiple languages to make shopping simpler

Online retailer Flipkart said it has introduced ‘voice assistant’ capability on its platform, to make consumers’ e-commerce journey simpler and more natural. Introduced in Flipkart’s grocery store, Supermart, the ‘voice assistant’ will enable consumers to discover and buy products easily using voice commands in multiple languages, starting with Hindi and English.

The voice-first conversational AI platform has been built by Flipkart’s in-house technology team with solutions for speech recognition, natural language understanding, machine translation, and text-to-speech for Indian languages. These solutions are capable of understanding vernacular languages such as Hindi, e-commerce categories and products, and tasks such as searching for a