Flipkart starts initiative for academic, extracurricular needs of students

Students form a growing base of customers for the e-commerce giant, constituting close to 32% of all e-commerce shopping

Flipkart said it has started a one-of-its-kind initiative to cater to millions of Indian students and support their academic, athletic, cultural, social and extracurricular interests. The e-commerce firm is rolling out a dedicated virtual storefront on its app, called the ‘Flipkart Student’s Club’, that has been designed keeping in mind the daily needs of students. This store will see participation from hundreds of brands, offering a wide selection to enhance students’ shopping experiences.

The new initiative aims to bring millions of students from across the country closer to brands and services that will improve their experience and provide them with