Flipkart's next plan: Disrupt the affordable smartphone market in India

The Company enters exclusive online partnership with Vietnam's Mobiistar to bring sub-Rs 10,000 devices here

After playing an instrumental role in bringing brands such as Motorola and Xiaomi to India which have gone on to dominate the country’s mid-range smartphone segment, Flipkart is now looking to do the same for entry-level devices as it eyes tapping first-time smartphone buyers.

Flipkart has entered into an online exclusive partnership with Vietnamese smartphone brand Mobiistar to bring its devices to India, targeting the Rs 6,000-10,000 device market. The Indian online retail giant says it is the right time to push feature phone users to upgrade to low-cost smartphones as the piece of low-cost data and availability of online