E-commerce firm Flipkart previously announced to kick off the country’s festive season with the 8th edition of its biggest flagship event, The Big Billion Days (TBBD), from October 7 to 12, 2021 has preponed to October 3 to 10, 2021 which is exactly a day before Amazon's 'The Great Indian Festival 2021' sales starting October 4. The 7-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands and e-commerce ecosystem partners come together for the upcoming festive season. In a first, non-Plus customers will be able to gain early access by redeeming 50 earned SuperCoins