Flipkart to launch its own smartphone brand Billion Capture+ today

A lot of market intelligence that was acquired over a period of time by India's leading e-commerce company Flipkart is being put to test as the company's own smartphone product is going on sale under Billion Catpure+ brand in Rs 10,000 price bracket from November 15, 2017.

Hyderabad-based homegrown technology OEM Smartron has worked on Flipkart's maiden smartphone product in terms of design and development besides getting it manufactured for the e-commerce company.

"Flipkart has a very good market intelligence. They have shared many important inputs in finalising the specifications and prototyping of the product besides the price point. We