Flipkart, a home-grown e-commerce platform, is reportedly working on a loyalty programme that will be called the Flipkart Plus to take on its arch rival Amazon’s Prime subscription service. The company is reportedly been working on this services for more than a year, and it will make an announcement around it on August 15, according to a news report in the Times of India.
While the Amazon Prime is a subscription-based paid service, the Flipkart Plus would not have any prefixed subscription amount. Instead, the company would offer several exclusive benefits to users such as free delivery, early access to