Flipkart unveils 2GUD Local to connect offline retailers with customers

The new format will offer offline stores, brands an opportunity to unlock benefits of technology and social commerce hybrid retail model to reach millions consumers

Walmart-owned Flipkart is extending e-commerce benefits to traditional retail businesses. Flipkart's independent value-driven platform, 2GUD has launched ‘2GUD Local’ to bring shopping centres online. The new format will offer offline stores, brands and shopping destinations an opportunity to unlock the benefits of technology and the social commerce hybrid retail model to reach millions of pan India consumers.

2GUD Local will enable local stores (single brand or multi-brand stores and other shopping destinations) and retailers to expand their digital footprint to connect more effectively with their consumers. 

“Value spending and convenience are becoming key aspects of online shopping experiences,” said