Flipkart unveils Flipverse, a virtual shopping experience in metaverse

The e-commerce firm has partnered with Web3 entertainment firm eDAO for the initiative where consumers can discover products in photorealistic virtual destinations and shop on Flipkart App

E-comerce company Flipkart in partnership with Web3 entertainment firm eDAO, announced the launch of Flipverse. It is a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on Flipkart App. 

Flipverse will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to various brands, Supercoins and digital collectables.  The metaverse is a 3D, immersive digital world where people interact with one another on multiple platforms.

Flipverse will be available on Flipkart’s newly launched platform, FireDrops, which can be accessed from the e-commerce platform’s app.

“The launch