Flipkart unveils lab to tap Web3, metaverse for e-commerce innovations

Flipkart Labs will be based in Bengaluru and it will back in-house innovation by using emerging technologies, promoting ideas, and delivering "breakthrough solutions", it said

Flipkart said on Thursday it is starting an innovation programme to build and create technology-based solutions for improving e-commerce and shopping experience.

Flipkart Labs will be based in Bengaluru and it will back in-house innovation by using emerging technologies, promoting ideas, and delivering "breakthrough solutions", said the company.

Labs will enable Flipkart and its group companies to test new Web3 and Metaverse use-cases with real-world applications, including NFT-related use-cases, Virtual Immersive Storefronts, Play to Earn, and other Blockchain-related use-cases. “As we continue to grow and experiment, we will operate at the intersection of business and technology to make innovation real and relevant