Walmart-owned e-commerce firm Flipkart on Wednesday unveiled Flipkart Supermart, its online grocery store, in Mumbai. The launch guarantees customers access to high quality products and offers, and convenient delivery options in grocery shopping, the company said.
Flipkart Supermart is already live in Bengaluru, Chennai, Hyderabad and Delhi. It competes with Amazon and other online grocers such as Bigbasket, Grofers, Swiggy and Google-backed Dunzo, which are all in a fierce battle with each other to dominate this space. Of the entire retail market in the country, grocery comprises 60 per cent. Analysts estimate its size would be anywhere between $400 billion and